About us.

It’s simple. We believe that all businesses should have the opportunity to automate repetitive tasks, regardless of the size of the business.

Until now, business automation has been the realm of large multinational enterprises with deep pockets. We have set out to democratise process automation and bring the benefits to processes that are lower volume and don’t justify big tech investment, as well as small and medium enterprises that don’t have the big bucks.

Our Values.

Ease of

Autto is easy to use, so users will always want to automate processes rather than repeat them.


We use clear, transparent, and fair pricing; ensuring that workflow automation is within the reach of all businesses.

Continuous improvement

We constantly update product functionality, support and usability to help businesses get the most benefit possible from Autto.

Who we are.

Autto was founded by a lawyer, an experienced developer, and digital product manager. Through their careers and previous experience with a legaltech startup, they became aware of the lack of technology and intelligent automation in much of the legal industry.

Our founders.

Max Cole


Max is a former solicitor and a practising barrister specialising in media, commercial and employment law. His broad legal background  gives us a unique understanding of legal processes and workflow.

Ian Gosling


Ian is a product manager and consultant specialising in SaaS, e-commerce and media. He comes from a digital transformation and venture capital background. Ian manages AUTTO’s product planning, finance and operations.

Krisztián Kerék


Kris is an experienced full-stack developer with an interest in document automation, web security, and e-commerce. With specialized frontend and backend development skills, Kris leads the tech team, ensuring that the product is high-quality and user-friendly.

Backed by.

We are proud to have received funding from angel investors, a UK government grant, and new investment from Tangible, a corporate legal platform in the US.


Setup an account to build your first AUTTO.